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subject:"Consumer behaviour"
~subject:"Entflechtung"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
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2019
Persistent link: https://www.econbiz.de/10012019241
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3
Making sense of new methods, new technologies, and new data in marketing science
Boller, Daniel
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2019
Persistent link: https://www.econbiz.de/10012193523
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4
The two-stage decision process during online purchasing - empirical and observation field studies on cognitive, affective and behavior outcomes
Zhou, Wenyan
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2018
Persistent link: https://www.econbiz.de/10011897959
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5
Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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6
The role of cognitive biases for users' decision-making in IS usage contexts
Amirpur, Miglena
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2017
Persistent link: https://www.econbiz.de/10011758377
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7
Risk perception, judgment and information processing : evidence from experiments
Cao, Ying
-
2012
Persistent link: https://www.econbiz.de/10011816940
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8
Financial literacy, cognitive abilites, and long-term decision making : five essays on individual behavior
Bucher-Koenen, Tabea
-
2010
Persistent link: https://www.econbiz.de/10009378813
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9
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
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10
Conjectures on cognitive simplification in acquisition and divestment decision making
Duhaime, Irene M.
;
Schwenk, Charles R.
-
2008
Persistent link: https://www.econbiz.de/10003749996
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