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subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Private consumption"
~subject:"Relationship marketing"
~type_genre:"Book section"
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Consumer behaviour
Markenimage
Private consumption
Relationship marketing
Konsumentenverhalten
4,895
Deutschland
541
Germany
541
Theory
538
Theorie
537
Beziehungsmarketing
402
Brand management
369
Markenführung
369
Online retailing
262
Online-Handel
262
Brand
254
Markenartikel
254
Social Web
254
Social web
254
Brand image
244
USA
232
United States
232
Market research
215
Marktforschung
215
Einzelhandel
193
Retail trade
193
E-commerce
181
Electronic Commerce
181
Internet marketing
178
Online-Marketing
178
Marketing management
173
Marketingmanagement
173
Marketing
149
Perception
141
Wahrnehmung
140
Environmental consciousness
139
Umweltbewusstsein
139
Advertising effects
132
Werbewirkung
132
Emotion
122
Luxury goods
122
Luxusgüter
122
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Undetermined
966
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59
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4,897
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Book section
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48,662
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48,662
Graue Literatur
7,257
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7,257
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5,800
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5,794
Aufsatz im Buch
4,897
Hochschulschrift
2,385
Thesis
1,738
Collection of articles of several authors
1,053
Sammelwerk
1,053
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607
Conference paper
506
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506
Bibliografie enthalten
340
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340
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297
Sammlung
297
Konferenzschrift
295
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245
Fallstudie
245
Lehrbuch
227
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196
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196
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194
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Statistik
75
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71
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71
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65
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53
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51
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51
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50
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50
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3,781
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1,076
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40
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
14
Bauer, Hans H.
12
Spiller, Achim
12
Diehl, Sandra
11
Enneking, Ulrich
10
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Fournier, Susan
9
Hill, Ronald Paul
9
Scherhorn, Gerhard
9
Schröder, Hendrik
9
Wiedmann, Klaus-Peter
9
Diller, Hermann
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Schmitt, Bernd
8
Arnould, Eric J.
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Grabner-Kräuter, Sonja
7
Hellmann, Kai-Uwe
7
Hennigs, Nadine
7
Keller, Kevin Lane
7
Langner, Tobias
7
Neuner, Michael
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
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INFER, International Network for Economic Research
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Handbook of consumer psychology
42
Product experience
38
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
11
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Plenty more fish in the sea? : seeking sustainable solutions to improve responsible seafood consumption
Kelling, Ingrid
;
Funk, Lara
;
Carrigan, Marylyn
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 71-90)
.
2023
Persistent link: https://www.econbiz.de/10014330760
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62
Creating ethical choices for coffee consumption from farm to cup and beyond
Ferreira, Jennifer
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 91-106)
.
2023
Persistent link: https://www.econbiz.de/10014330762
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63
Directing ethical consumption through the development of ethical foodscapes
Samuel, Anthony
;
McGouran, Cathy
;
Thomas, Robert
; …
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 136-157)
.
2023
Persistent link: https://www.econbiz.de/10014330821
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64
The influential role of austerity in normalising sustainable consumption
O’Loughlin, Deirdre
;
McEachern, Morven G.
;
Szmigin, …
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 159-173)
.
2023
Persistent link: https://www.econbiz.de/10014330833
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65
Approaching the ethics of sustainability in an area of deprivation
Traill, Helen
;
Shaw, Deirdre
;
Anderson, Stephanie
; …
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 174-189)
.
2023
Persistent link: https://www.econbiz.de/10014330866
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66
Less is more : the sustainable potential of minimalist families
Martin-Woodhead, Amber
;
Waight, Emma
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 190-203)
.
2023
Persistent link: https://www.econbiz.de/10014330867
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67
From consuming to communing : taking a "more than food" approach to understanding food insecurity and its intersection with ethical and sustainable consumption practices in the UK
Smith, Marsha
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 204-224)
.
2023
Persistent link: https://www.econbiz.de/10014330868
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68
Psst! : Don’t tell anyone it’s second-hand : drivers and barriers of second-hand consumption in emerging markets
Bosangit, Carmela
;
Iyanna, Shilpa
;
Koenig-Lewis, Nicole
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 225-249)
.
2023
Persistent link: https://www.econbiz.de/10014330871
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69
Decoding consumers' grocery lists : exploring consumers' engagement with sustainability labelling in the food industry
Alevizou, Julie
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 270-286)
.
2023
Persistent link: https://www.econbiz.de/10014330893
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70
Fair trade consumers and knowledge about fair trade
Bennett, Elizabeth A.
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 287-310)
.
2023
Persistent link: https://www.econbiz.de/10014330901
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