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subject:"Consumer society"
~person:"Chinomona, Richard"
~subject:"Brand management"
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An empirical examination of the predictors of consumer compulsive buying as an "impulse control disorder not otherwise specified" : a branding perspective
Chinomona, Richard
- In:
The journal of applied business research
29
(
2013
)
6
,
pp. 1689-1703
Persistent link: https://www.econbiz.de/10010229605
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