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subject:"Consumer society"
~person:"Mrad, Mona"
~subject:"Brand management"
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Mrad, Mona
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Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
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