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subject:"Cosmetics"
~person:"Phau, Ian"
~subject:"Brand image"
~subject:"EU countries"
~subject:"Kosmetikindustrie"
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Cosmetics
Brand image
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Communication
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Consumer attitudes
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Packaging
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South Korea
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Phau, Ian
Glied, Sherry
4
Hamermesh, Daniel S.
4
Meng, Xin
4
Neidell, Matthew
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Zhang, Junsen
4
McNaught, Angela
3
Tipgomut, Pornchanoke
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Bigné Alcañiz, J. Enrique
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Simay, Attila Endre
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Journal of promotion management : JPM
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Communicating authenticity in packaging of Korean cosmetics
Lee, Sean
;
Sung, Billy
;
Phau, Ian
;
Lim, Aaron
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 202-214
Persistent link: https://www.econbiz.de/10012001299
Saved in:
2
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
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