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subject:"Credibility"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing working papers"
~subject:"Advertisement"
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Search: subject_exact:"Testimonialwerbung"
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Credibility
Advertisement
Celebrity endorsement
20
Celebrity-Werbung
20
Advertising effects
18
Werbewirkung
18
Consumer behaviour
11
Konsumentenverhalten
11
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attribution
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celebrity endorsers
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congruence
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identification
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influencer marketing
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source credibility
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Arasu Balasubramaniam, Senthil
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Burnasheva, Regina
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Goyal, Vinay
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Inbaraj, J. Daniel
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Li, Jo Yun
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Malodia, Suresh
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Sander, Matthias
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Sengupta, Atri
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Singh, Pankaj
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Suh, Yong Gu
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Thamaraiselvan, N.
1
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International journal of internet marketing and advertising : IJIMA
International review on public and non-profit marketing
Journal of marketing communications
Marketing working papers
Global business review
3
Journal of business research : JBR
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arab economic and business journal
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Asian African journal of economics and econometrics
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Celebrity, convergence and transformation
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Cogent business & management
1
Corporate reputation review
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Corporate reputation review : an international journal
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European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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IIMB management review
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Information technology & tourism
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International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sport management and marketing : IJSMM
1
Inventi impact: retailing & consumer services
1
JMM : the international journal on media management
1
Journal of Islamic marketing
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Journal of Islamic marketing : JIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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Journal of current issues and research in advertising : JCIRA
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
2
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
3
Werbung mit Prominenten : eine Analyse aus Konsumentensicht
Sander, Matthias
;
Waritschlager, Christoph
-
2020
Persistent link: https://www.econbiz.de/10012292618
Saved in:
4
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
5
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
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