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subject:"Credibility"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing working papers"
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Search: subject_exact:"Testimonialwerbung"
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Credibility
Celebrity endorsement
19
Celebrity-Werbung
19
Advertising effects
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Werbewirkung
17
Advertising
9
Werbung
9
celebrity endorsement
6
Brand image
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Internet marketing
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advertising
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Marketing working papers
Global business review
3
Journal of business research : JBR
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
Tourism management perspectives : TMP
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
1
Celebrity, convergence and transformation
1
Cogent business & management
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Corporate reputation review
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Corporate reputation review : an international journal
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European journal of marketing : EJM
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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IIMB management review
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Information technology & tourism
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of management practice : IJMP
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International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sport management and marketing : IJSMM
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
JMM : the international journal on media management
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of air transport management
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Journal of current issues and research in advertising : JCIRA
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Market : review for marketing theory and practice
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ECONIS (ZBW)
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1
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
2
Werbung mit Prominenten : eine Analyse aus Konsumentensicht
Sander, Matthias
;
Waritschlager, Christoph
-
2020
Persistent link: https://www.econbiz.de/10012292618
Saved in:
3
Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility
Yoo, Jae-Woong
;
Jin, Young Ju
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 666-684
Persistent link: https://www.econbiz.de/10011433611
Saved in:
4
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
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