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subject:"Deutschland"
~accessRights:"restricted"
~subject:"Credibility"
~subject:"Indien"
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Deutschland
Credibility
Indien
Celebrity endorsement
333
Celebrity-Werbung
333
Advertising effects
206
Werbewirkung
206
Consumer behaviour
153
Konsumentenverhalten
153
Brand management
112
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108
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106
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46
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celebrity endorsement
35
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34
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29
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15
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advertising
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13
celebrity endorsements
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Roy, Subhadip
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4
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3
International journal of advertising : the review of marketing communications
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International review on public and non-profit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Manthan : journal of commerce and management
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Market : review for marketing theory and practice
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ECONIS (ZBW)
60
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
3
The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity
Thanh-Binh Phung
;
Hoang Nguyen Dai
;
Doan Viet Phuong Nguyen
- In:
International journal of business and emerging markets …
15
(
2023
)
4
,
pp. 346-379
Persistent link: https://www.econbiz.de/10014435556
Saved in:
4
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers
Dong, Yani
;
Li, Yan
;
Hua, Hai-Yan
;
Li, Wei
- In:
Tourism management perspectives : TMP
49
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014554168
Saved in:
7
An analysis of celebrity repositioning through reality television
Kabra, Shradha
;
Dass, Sumanjit
;
Popli, Sapna
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
Saved in:
8
The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya
;
Jaggi, Ruchi Kher
- In:
International journal of Indian culture and business …
25
(
2022
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
Saved in:
9
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
10
Do celebrities influence urban and rural bottom of the pyramid consumers? : a comparative study-based approach
Panda, Debadrita
;
Dasgupta, Tanmoy
- In:
International journal of management practice : IJMP
15
(
2022
)
6
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013415145
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