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subject:"Deutschland"
~isPartOf:"Celebrity, convergence and transformation"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~subject:"Credibility"
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Deutschland
Credibility
Celebrity endorsement
6
Celebrity-Werbung
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Brand management
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Markenführung
4
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Jäger, Clemens C.
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Celebrity, convergence and transformation
Fontys Venlo - publication of applied sciences
Gabler Edition Wissenschaft
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Global business review
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Journal of business research : JBR
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Psychology & marketing
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International journal of advertising : the review of marketing communications
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Tourism management perspectives : TMP
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asian African journal of economics and econometrics
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Breaking new ground in theory and practice
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Cogent business & management
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Corporate reputation review
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Corporate reputation review : an international journal
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European journal of marketing : EJM
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Hübnerś blaues Who is who
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IIMB management review
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and emerging markets : IJBEM
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of management practice : IJMP
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of sport management and marketing : IJSMM
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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JMM : the international journal on media management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Islamic marketing : JIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of air transport management
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ECONIS (ZBW)
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Celebrity, convergence and transformation
,
(pp. 164-192)
.
2018
Persistent link: https://www.econbiz.de/10011737146
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2
Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit
-
2012
Persistent link: https://www.econbiz.de/10010376172
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