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subject:"Deutschland"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Bao, Tong"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
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electronic word-of-mouth
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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