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subject:"Deutschland"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Credibility"
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Search: subject_exact:"Werbung mit Prominenten"
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Deutschland
Credibility
Celebrity endorsement
4
Celebrity-Werbung
4
Germany
4
Advertising effects
3
Werbewirkung
3
Advertising media
2
Brand management
2
Fernsehwerbung
2
Markenführung
2
Television advertising
2
Theorie
2
Theory
2
Werbeträger
2
Werbung
2
Advertising
1
Athletes
1
Berufsfußballspieler
1
Berufssportler
1
Berühmte Persönlichkeit
1
Beziehungsmarketing
1
Commitment <Management>
1
Consumer behaviour
1
Fernsehprogramm
1
Fernsehsender
1
Fernsehsendung
1
Fernsehstar
1
Fernsehwirtschaft
1
Football
1
Format <Fernsehsendung>
1
Freizeitsportler
1
Fußball
1
Kleinste-Quadrate-Methode
1
Konsumentenverhalten
1
Least squares method
1
Lukas Podolski
1
Marke
1
Markenartikel
1
Markenimage
1
Marketing
1
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4
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Hochschulschrift
1
Thesis
1
Language
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German
4
Author
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Huber, Frank
3
Henkel, Sven
1
Hubert, Frank
1
Jäger, Clemens C.
1
Kircher, Heike
1
Matthes, Isabel
1
Meyer, Frederik
1
Sain, Soumit
1
Urban, Sybilla
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Fontys Venlo - publication of applied sciences
Gabler Edition Wissenschaft
Global business review
3
Journal of business research : JBR
3
Psychology & marketing
3
SpringerLink / Bücher
3
International journal of advertising : the review of marketing communications
2
Journal of promotion management : JPM
2
Konzepte und Perspektiven der Markenbildung im Kulturbereich
2
Marketing intelligence & planning
2
Tourism management perspectives : TMP
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
1
Breaking new ground in theory and practice
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Hübnerś blaues Who is who
1
IIMB management review
1
Information technology & tourism
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of sport management and marketing : IJSMM
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of air transport management
1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
4
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1
Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit
-
2012
Persistent link: https://www.econbiz.de/10010376172
Saved in:
2
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
3
Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
Saved in:
4
Marke Mensch : Prominente als Marken der Medienindustrie
Henkel, Sven
;
Hubert, Frank
;
Huber, Frank
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570359
Saved in:
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