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subject:"Deutschland"
~isPartOf:"Fontys Venlo - publication of applied sciences"
~subject:"Advertising effects"
~subject:"Credibility"
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Deutschland
Advertising effects
Credibility
Athletes
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Celebrity endorsement
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Celebrity-Werbung
1
Fernsehsendung
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Fernsehwerbung
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Germany
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Markenartikel
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Sportler
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Sports marketing
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German
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Jäger, Clemens C.
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Sain, Soumit
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Urban, Sybilla
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Fontys Venlo - publication of applied sciences
Psychology & marketing
18
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
The journal of product & brand management
9
Journal of advertising research
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Journal of global marketing
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Journal of retailing and consumer services
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Journal of marketing management : MM
6
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
International review on public and non-profit marketing
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
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Celebrity, convergence and transformation
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Gabler Edition Wissenschaft
3
Health marketing quarterly
3
International journal of Indian culture and business management
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
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Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit
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2012
Persistent link: https://www.econbiz.de/10010376172
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