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subject:"Deutschland"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of business research : JBR"
~person:"Laroche, Michel"
~subject:"Environmental management"
~subject:"Purchase decision"
~subject:"Sustainable development"
~subject:"Werbewirkung"
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Laroche, Michel
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Green advertising and the reluctant consumer
Journal of business research : JBR
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Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
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