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subject:"Deutschland"
~isPartOf:"Green advertising and the reluctant consumer"
~isPartOf:"Journal of business research : JBR"
~person:"Piha, Lamprini"
~subject:"Environmental management"
~subject:"Werbewirkung"
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Piha, Lamprini
Aulōnitēs, Geōrgios I.
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Green advertising and the reluctant consumer
Journal of business research : JBR
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The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
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