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subject:"Deutschland"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Credibility"
~subject:"Indien"
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Advertising effects
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International journal of business and globalisation : IJBG
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Psychology & marketing
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International journal of Indian culture and business management
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Konzepte und Perspektiven der Markenbildung im Kulturbereich
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Marketing intelligence & planning
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South Asian journal of management : SAJM
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Branding and sustainable competitive advantage : building virtual presence
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Corporate reputation review
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Corporate reputation review : an international journal
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Ethical branding and marketing : cases and lessons
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European journal of marketing : EJM
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Fontys Venlo - publication of applied sciences
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Yadav, Itika
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012135625
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