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subject:"Deutschland"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Eisend, Martin"
~person:"Weber, Michael"
~subject:"Social role"
~subject:"gender gap"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
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Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
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