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subject:"Deutschland"
~isPartOf:"Journal of business research : JBR"
~subject:"Digitalisierung"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Deutschland
Digitalisierung
Markenführung
Relationship marketing
Social Web
452
Social web
452
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
187
Online-Marketing
187
Social media
122
Brand management
102
Beziehungsmarketing
92
Viral marketing
92
Virales Marketing
92
Brand image
61
Markenimage
61
Social network
55
Soziales Netzwerk
55
Customer integration
47
Kundenintegration
47
Online retailing
44
Online-Handel
44
Brand
33
E-commerce
29
Electronic Commerce
29
Markenartikel
28
Social relations
25
Soziale Beziehungen
25
Digital platform
24
Digitale Plattform
24
Digitization
24
Advertising effects
23
Werbewirkung
23
Betriebliche Wertschöpfung
22
Value creation
22
Confidence
21
Luxury goods
21
Luxusgüter
21
Vertrauen
21
Marketing management
20
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Article
169
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169
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169
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English
169
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Filieri, Raffaele
5
Veloutsou, Cleopatra
5
Ko, Eunju
4
Black, Iain
3
Harrigan, Paul
3
Kim, Juran
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
Chen, Qimei
2
Dessart, Laurence
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Foltean, Florin Sabin
2
Gorton, Matthew
2
Hajli, Nick
2
Horváth, Csilla
2
Kim, Hye-yŏng
2
Lin, Zhibin
2
Liu, Ran
2
Milne, George R.
2
Okazaki, Shintaro
2
Pantano, Eleonora
2
Plangger, Kirk
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Rita, Paulo
2
Roy, Sanjit
2
Swani, Kunal
2
Sykora, Martin
2
Torres, Pedro M.
2
Trainor, Kevin J.
2
Wang, Kai-Yu
2
Wang, Shuman
2
Wang, Yichuan
2
Xia, Senmao
2
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Journal of business research : JBR
Journal of retailing and consumer services
93
International journal of internet marketing and advertising : IJIMA
62
The journal of brand management : an international journal
58
The journal of product & brand management
57
Technological forecasting & social change : an international journal
56
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
SpringerLink / Bücher
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Business horizons
39
Springer eBook Collection
35
Journal of promotion management : innovations in planning and applied research
34
Journal of marketing communications
31
Journal of strategic marketing
31
Journal of internet commerce
28
Journal of marketing management : MM
28
Marketing intelligence & planning
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Tourism management : research, policies, practice
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
International journal of electronic marketing and retailing : IJEMR
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
Journal of digital banking
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of the Academy of Marketing Science
20
Psychology & marketing
20
Springer Proceedings in Business and Economics
20
Asia Pacific journal of marketing and logistics
18
Information systems research : ISR
18
Journal of fashion marketing and management
18
Journal of service management
18
International journal of hospitality management
16
International journal of technology marketing : IJTMkt
16
Journal of global marketing
16
Journal of open innovation : technology, market, and complexity
16
HMD : Praxis der Wirtschaftsinformatik
15
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ECONIS (ZBW)
169
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1
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169
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
3
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
4
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
5
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
6
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
7
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
10
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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