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subject:"Deutschland"
~isPartOf:"Psychology & marketing"
~person:"Johnson, Clark D."
~subject:"Konsumentenverhalten"
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Deutschland
Konsumentenverhalten
Advertising effects
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Brand image
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Johnson, Clark D.
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The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
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