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subject:"Deutschland"
~person:"Franck, Egon"
~person:"Melewar, T. C."
~subject:"Credibility"
~subject:"Indien"
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Search: subject_exact:"Werbung mit Prominenten"
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Deutschland
Credibility
Indien
Celebrity endorsement
7
Celebrity-Werbung
7
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Brand image
3
Brand management
3
Corporate reputation
3
Firmenimage
3
Markenführung
3
Markenimage
3
Advertising
2
Advertising credibility
2
Brand credibility
2
Celebrity trust
2
Confidence
2
Corporate credibility
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Football
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Fußball
2
Germany
2
Glaubwürdigkeit
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Professional sports
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Profisport
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Reputation
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Theorie
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Theory
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Vertrauen
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Werbung
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1995-2004
1
Advertising image
1
Affective trust
1
Artists
1
Asymmetric information
1
Asymmetrische Information
1
Athletes
1
Attitude towards brand
1
Attitude towards corporation
1
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Franck, Egon
Melewar, T. C.
Roy, Subhadip
10
Huber, Frank
6
Singh, Ramendra Pratap
5
Banerjee, Neelotpaul
4
Jain, Varsha
4
Brandes, Leif
3
Nüesch, Stephan
3
Sahay, Arvind
3
Abhishek
2
Agnihotri, Arpita
2
Bailey, Ainsworth Anthony
2
Bhattacharya, Saurabh
2
Dutta, Kirti
2
Dwivedi, Abhishek
2
Foroudi, Pantea
2
Gaur, Sanjaya Singh
2
Henkel, Sven
2
Hussain, Shahzeb
2
Johnson, Lester W.
2
Kircher, Heike
2
Matthes, Isabel
2
McDonald, Robert E.
2
Meyer, Frederik
2
Mishrab, Aditya Shankar
2
Pansari, Anita
2
Parayitam, Satyanarayana
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Patra, Supriyo
2
Pradhan, Debasis
2
Priporas, Constantinos-Vasilios
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Rao, Vijayendra
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Singh, Swati
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Abinay, Babatunde Misliu
1
Abu-Alhaija, Ahmad Saifalddin
1
Agarwal, Bhawna
1
Agarwal, Parmesh
1
Aggarwal-Gupta, Meenakshi
1
Althuwaini, Sulaiman
1
Arasu Balasubramaniam, Senthil
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Corporate reputation review
1
Journal of business research : JBR
1
Journal of sports economics
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
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ECONIS (ZBW)
4
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1
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
3
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
4
Lokalmatadore und Superstars : eine empirische Analyse des Stareffekts in der deutschen Bundesliga
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 25-34)
.
2007
Persistent link: https://www.econbiz.de/10003735238
Saved in:
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