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subject:"Deutschland"
~person:"Greenwell, T. Christopher"
~person:"Hoskins, Jake D."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Deutschland
Konsumentenverhalten
Niche marketing strategy
3
Nischenstrategie
3
Consumer behaviour
2
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
Advertising effects
1
Assortment planning
1
Category Management
1
Category evolution
1
Category management
1
Customer satisfaction
1
Dienstleistungsqualität
1
Einzelhandel
1
Erwartungsbildung
1
Expectation formation
1
Kundenzufriedenheit
1
Long tail theory
1
Niche products
1
Nordamerika
1
North America
1
Pareto rule
1
Rational expectations
1
Rationale Erwartung
1
Retail assortment
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Retail trade
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Retailing
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Service quality
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Sortiment
1
Sponsoring
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Sponsorship
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USA
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United States
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Werbewirkung
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attendance intentions
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customer satisfaction
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expectancy disconfirmation
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expectations
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Greenwell, T. Christopher
Hoskins, Jake D.
Hyde, Kenneth
2
Schwarzenberger, Veronika
2
Altamore, Luca
1
Alves, Helena Margarida
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Bacarella, Simona
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Bar-Isaac, Heski
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Barbieri, Carla
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Cooper, Coyte G.
1
Couto, João Pedro Almeida
1
Cuñat, Vicente
1
Dande, Mayur A.
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Dias, Álvaro Lopes
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Doherty, Edel
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Evers, Reinier
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Faria, Sandra Micaela Costa Dias
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Geißler, Cornelia
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Kline, Carol
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International journal of sport management and marketing : IJSMM
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Saved in:
2
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
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