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subject:"Deutschland"
~person:"Hussain, Shahzeb"
~subject:"Celebrity endorsement"
~subject:"Konsumentenverhalten"
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Deutschland
Celebrity endorsement
Konsumentenverhalten
Celebrity-Werbung
4
Brand image
3
Brand management
3
Corporate reputation
3
Firmenimage
3
Markenführung
3
Markenimage
3
Advertising
2
Advertising credibility
2
Advertising effects
2
Brand credibility
2
Celebrity trust
2
Confidence
2
Consumer behaviour
2
Corporate credibility
2
Credibility
2
Glaubwürdigkeit
2
Reputation
2
Vertrauen
2
Werbewirkung
2
Werbung
2
Advertising image
1
Affective trust
1
Attitude towards brand
1
Attitude towards corporation
1
Brand reputation
1
Celebrity negative publicity
1
Cognition
1
Cognitive and affective dimensions
1
Cognitive trust
1
Corporate image
1
Kognition
1
Moderators
1
Public opinion
1
Public relations
1
Öffentliche Meinung
1
Öffentlichkeitsarbeit
1
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1
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English
4
Author
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Hussain, Shahzeb
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
3
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Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
1
European business review
1
Journal of business research : JBR
1
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All
ECONIS (ZBW)
4
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation
Hussain, Shahzeb
- In:
Building corporate identity, image and reputation in …
,
(pp. 515-533)
.
2022
Persistent link: https://www.econbiz.de/10012609422
Saved in:
3
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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