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subject:"Deutschland"
~person:"Melewar, T. C."
~subject:"Celebrity-Werbung"
~subject:"Credibility"
~subject:"Indien"
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Deutschland
Celebrity-Werbung
Credibility
Indien
Brand image
3
Brand management
3
Celebrity endorsement
3
Corporate reputation
3
Firmenimage
3
Markenführung
3
Markenimage
3
Advertising
2
Advertising credibility
2
Advertising effects
2
Brand credibility
2
Celebrity trust
2
Confidence
2
Consumer behaviour
2
Corporate credibility
2
Glaubwürdigkeit
2
Konsumentenverhalten
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Reputation
2
Vertrauen
2
Werbewirkung
2
Werbung
2
Advertising image
1
Affective trust
1
Attitude towards brand
1
Attitude towards corporation
1
Brand reputation
1
Celebrity negative publicity
1
Cognition
1
Cognitive and affective dimensions
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Cognitive trust
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Corporate image
1
Kognition
1
Moderators
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Public opinion
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Public relations
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Melewar, T. C.
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Agnihotri, Arpita
4
Alatas, Vivi
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schaaf, Daniela
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Chandrasekhar, Arun G.
3
Daswani, Aarzoo
3
Dennis, Charles
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Corporate reputation review
1
European business review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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