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subject:"Distribution channel"
~accessRights:"restricted"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~person:"Salman, Gulberk Gultekin"
~subject:"Einzelhandel"
~subject:"Omnichannel marketing"
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Salman, Gulberk Gultekin
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
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Salman, Gulberk Gultekin
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Managing customer experiences in an omnichannel world : …
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(pp. 153-176)
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2021
Persistent link: https://www.econbiz.de/10012492367
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