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subject:"Distribution channel"
~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"The Routledge companion to strategic marketing"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Distribution channel
Kundenanalyse
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Multikanalvertrieb
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Luxury goods
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Mosca, Fabrizio
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Edition Wissenschaft Apprimus
Global marketing strategies for the promotion of luxury goods
The Routledge companion to strategic marketing
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Kellogg on marketing : the marketing faculty of the kellog school of management
2
A Research Agenda for Service Marketing
1
Channel strategies and marketing mix in a connected world
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-retailing challenges and opportunities in the global marketplace
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
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ECONIS (ZBW)
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1
Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
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2
Omnichannel strategy
Venkatesan, Rajkumar
;
Arunachalam, S.
- In:
The Routledge companion to strategic marketing
,
(pp. 293-308)
.
2021
Persistent link: https://www.econbiz.de/10012498514
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3
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
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4
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
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