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subject:"Distribution channel"
~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"The Routledge companion to strategic marketing"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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Distribution channel
Kundenanalyse
Kundenzufriedenheit
Marketing management
Multichannel strategy
5
Multikanalvertrieb
5
Marketingmanagement
4
Luxury goods
2
Luxusgüter
2
Consumer behaviour
1
Customer satisfaction
1
Digitalisierung
1
Digitization
1
Handelsmarke
1
Internet marketing
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Mosca, Fabrizio
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Arunachalam, S.
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Casalegno, Cecilia
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Giacosa, Elisa
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Kannan, P. K.
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Edition Wissenschaft Apprimus
Global marketing strategies for the promotion of luxury goods
The Routledge companion to strategic marketing
Journal of retailing and consumer services
13
SpringerLink / Bücher
11
Journal of retailing
6
Gabler Edition Wissenschaft
5
International journal of production economics
5
International journal of retail and distribution management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
The international review of retail, distribution and consumer research
5
Journal of business research : JBR
4
Lehrbuch
4
Research
3
Administrative Sciences : open access journal
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Hamburger Schriften zur Marketingforschung
2
Interaktives Marketing
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of operations management
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Reihe: Kundenorientierte Unternehmensführung
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
A Research Agenda for Service Marketing
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Ausgewählte Studien des ECC-Handel
1
Benchmarking : an international journal
1
Berichte aus der Betriebswirtschaft
1
Channel strategies and marketing mix in a connected world
1
Cogent business & management
1
Controllingpraxis im Vertrieb
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Direct marketing : an international journal
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
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Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
Saved in:
2
Omnichannel strategy
Venkatesan, Rajkumar
;
Arunachalam, S.
- In:
The Routledge companion to strategic marketing
,
(pp. 293-308)
.
2021
Persistent link: https://www.econbiz.de/10012498514
Saved in:
3
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
4
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
5
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
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