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subject:"Distribution channel"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"The Routledge companion to strategic marketing"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
~subject:"Multikanalvertrieb"
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Distribution channel
Kundenanalyse
Kundenzufriedenheit
Marketing management
Multikanalvertrieb
Marketingmanagement
4
Multichannel strategy
4
Luxury goods
2
Luxusgüter
2
Digitalisierung
1
Digitization
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Internet marketing
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Online-Marketing
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Vertriebsweg
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English
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Mosca, Fabrizio
2
Arunachalam, S.
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Casalegno, Cecilia
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Giacosa, Elisa
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Kannan, P. K.
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Venkatesan, Rajkumar
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Global marketing strategies for the promotion of luxury goods
The Routledge companion to strategic marketing
Journal of retailing and consumer services
24
SpringerLink / Bücher
21
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
International journal of retail and distribution management
8
Research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Journal of retailing
6
Lehrbuch
6
The international review of retail, distribution and consumer research
6
Gabler Edition Wissenschaft
5
International journal of production economics
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Reihe: Kundenorientierte Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
Administrative Sciences : open access journal
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Hamburger Schriften zur Marketingforschung
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
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2
Omnichannel strategy
Venkatesan, Rajkumar
;
Arunachalam, S.
- In:
The Routledge companion to strategic marketing
,
(pp. 293-308)
.
2021
Persistent link: https://www.econbiz.de/10012498514
Saved in:
3
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
4
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
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