//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Distribution channel"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~person:"Mosca, Fabrizio"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mehrkanalsystem"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Distribution channel
Kundenanalyse
Kundenzufriedenheit
Marketing management
Luxury goods
2
Luxusgüter
2
Marketingmanagement
2
Multichannel strategy
2
Multikanalvertrieb
2
Internet marketing
1
Online-Marketing
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Mosca, Fabrizio
Casalegno, Cecilia
1
Giacosa, Elisa
1
Published in...
All
Global marketing strategies for the promotion of luxury goods
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
2
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->