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subject:"Distribution channel"
~person:"Binder, Jochen"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Online-Handel"
~subject:"Zahlungsbereitschaftsanalyse"
~type:"article"
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Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
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