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subject:"Distribution channel"
~person:"Karjaluoto, Heikki"
~person:"Trenz, Manuel"
~subject:"Kundenanalyse"
~subject:"Kundenzufriedenheit"
~subject:"Online-Handel"
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Distribution channel
Kundenanalyse
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Online-Handel
Multichannel strategy
6
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6
Online retailing
6
Vertriebsweg
5
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4
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4
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3
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3
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multichannel e-commerce
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Multichannel business
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Karjaluoto, Heikki
Trenz, Manuel
Heinemann, Gerrit
11
Gao, Fei
6
Hübner, Alexander
4
Su, Xuanming
4
Barari, Mojtaba
3
Gallino, Santiago
3
Holzapfel, Andreas
3
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3
Quach, Sara
3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Journal of customer behaviour
1
Journal of retailing and consumer services
1
MIS quarterly
1
Progress in IS
1
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
6
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1
Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
2
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
3
Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel
;
Veit, Daniel J.
;
Tan, Chee-Wee
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
Saved in:
4
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
5
Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels
Trenz, Manuel
-
2015
This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...
Persistent link: https://www.econbiz.de/10012402054
Saved in:
6
Multichannel commerce : a consumer perspective on the integration of physical and electronic channels
Trenz, Manuel
-
2014
Persistent link: https://www.econbiz.de/10010477773
Saved in:
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