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subject:"Distribution channel"
~person:"McTigue, Kevin"
~subject:"Bank"
~subject:"Kundenanalyse"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Developing an impactful communication campaign
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
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(pp. 247-259)
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2023
Persistent link: https://www.econbiz.de/10014283178
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