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subject:"Distribution channel"
~person:"Yen, Yung-Shen"
~subject:"Bekleidungsindustrie"
~subject:"Clothing industry"
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Distribution channel
Bekleidungsindustrie
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Multichannel strategy
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Vertriebsweg
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Beziehungsmarketing
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Cash Payment
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Channel integration
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Yen, Yung-Shen
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
2
How Albert Heijn applied the Omni-channel strategy : a case study
Feddema, Daniek
;
Yen, Yung-Shen
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 415-423
Persistent link: https://www.econbiz.de/10012005466
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