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subject:"EU-Staaten"
subject:"KMU"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Die Schweiz im Europäischen Integrationsprozess"
~isPartOf:"Umbruch der Welt : KMU vor Höhenflug oder Absturz? : will SMEs soar or crash?"
~person:"Alfirevic, Niksa"
~type_genre:"Aufsatz im Buch"
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Customer-centric marketing strategies : tools for building organizational performance
Die Schweiz im Europäischen Integrationsprozess
Umbruch der Welt : KMU vor Höhenflug oder Absturz? : will SMEs soar or crash?
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ECONIS (ZBW)
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Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
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