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subject:"Entrepreneurship approach"
subject:"United States"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~person:"Renton, Michelle"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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Journal of research in marketing and entrepreneurship : JRME
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Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
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