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subject:"Entrepreneurship-Ansatz"
subject:"KMU"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~subject:"Theorie"
~subject:"Vergleich"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Entrepreneurship-Ansatz
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Glass packaging
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Customer-centric marketing strategies : tools for building organizational performance
Europäische Hochschulschriften / 5
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Studien aus dem Max-Planck-Institut für Ausländisches und Internationales Sozialrecht
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Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
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