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subject:"Entwicklung"
~person:"Veloutsou, Cleopatra"
~source:"econis"
~subject:"Social Web"
~subject:"Sozialwirtschaft"
~type_genre:"Article in journal"
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Brand communities
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Veloutsou, Cleopatra
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Journal of business research : JBR
2
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ECONIS (ZBW)
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Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
2
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
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