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subject:"Erfolgsfaktor"
~isPartOf:"Betriebswirtschaftliche Forschung und Praxis : BFuP"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The service industries journal"
~person:"Laukkanen, Tommi"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Erfolgsfaktor
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Laukkanen, Tommi
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Betriebswirtschaftliche Forschung und Praxis : BFuP
Journal of strategic marketing
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of marketing management : MM
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Journal of small business and enterprise development
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Marketing intelligence & planning
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
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