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subject:"Erfolgsfaktor"
~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
~subject:"Distribution channel"
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Erfolgsfaktor
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Vertriebsweg
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Beziehungsmarketing
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Neslin, Scott A.
Breugelmans, Els
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Pauwels, Koen
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Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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2
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
3
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
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