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subject:"Erfolgsfaktor"
~person:"Gao, Tao"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Erfolgsfaktor
Innovationsakzeptanz
Konsumentenverhalten
Consumer behaviour
3
Innovation adoption
3
Marketing management
3
Marketingmanagement
3
Mobile Business
3
Mobile business
3
Brand management
2
Markenführung
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Branding
1
China
1
Consumer acceptance of new marketing platforms
1
Global marketing
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Jugendliche
1
Online-Marketing
1
Wireless communications
1
Youth
1
Youth consumers
1
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English
3
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Gao, Tao
Heinemann, Gerrit
22
Dwivedi, Yogesh Kumar
13
Liébana-Cabanillas, Francisco
13
Karjaluoto, Heikki
8
Williams, Michael D.
7
Buse, Stephan
6
Groß, Michael
6
Chawla, Deepak
5
Ghose, Anindya
5
Kalinić, Zoran
5
Ramos de Luna, Iviane
5
Singh, Nidhi
5
Tiwari, Rajnish
5
Al-Nabhani, Khalid
4
DeFranco, Agnes
4
Deng, Hepu
4
Ha, Young
4
Han, Sang Pil
4
Im, Hyunjoo
4
Joshi, Himanshu
4
McLean, Graeme J.
4
Morosan, Cristian
4
Ooi, Keng-Boon
4
Pagani, Margherita
4
Saprikis, Vaggelis
4
Shaikh, Aijaz A.
4
Sharma, Sujeet Kumar
4
Sohn, Stefanie
4
Tan, Garry Wei-Han
4
Ahuja, Vandana
3
Aslam, Wajeeha
3
Bamoriya, Hemant
3
Bauer, Hans H.
3
Broeckelmann, Philipp
3
Chadha, Priyanka
3
Chau Ngoc Tuan
3
Cui, Xuebin
3
Fam, Kim Shyan
3
Foo, Pik-Yin
3
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Business horizons
1
Journal of business research : JBR
1
The journal of consumer marketing
1
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ECONIS (ZBW)
3
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
3
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
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