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subject:"Erfolgsfaktor"
~person:"Neslin, Scott A."
~person:"Trenz, Manuel"
~subject:"Distribution channel"
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Erfolgsfaktor
Distribution channel
Online retailing
11
Online-Handel
11
Vertriebsweg
10
Electronic Commerce
9
E-commerce
8
Beziehungsmarketing
5
Multichannel strategy
5
Multikanalvertrieb
5
Relationship marketing
5
Consumer behaviour
4
Einzelhandel
4
Internet
4
Konsumentenverhalten
4
Retail trade
4
Distance selling
3
Distanzhandel
3
Advertising
2
Controlling
2
Customer service
2
Einnahmen
2
Einzelhandelsstandort
2
Internet marketing
2
Kundenservice
2
Management control
2
Mehrgleisiger Vertrieb
2
Modellierung
2
Multichannel
2
Online-Marketing
2
Retail location
2
Revenue
2
Scientific modelling
2
Werbung
2
electronic commerce
2
multichannel e-commerce
2
2010-2013
1
Absatzweg
1
Benefits and cost of shopping
1
Catalog shopping
1
Channel choice
1
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4
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Article
8
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8
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8
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1
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English
10
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Neslin, Scott A.
Trenz, Manuel
Heinemann, Gerrit
40
Cebollada, Javier
11
Arce-Urriza, Marta
8
Gao, Fei
7
Schramm-Klein, Hanna
7
Yan, Ruiliang
7
Verhoef, Peter C.
6
Wagner, Gerhard
6
Chen, Lin
5
Fritz, Wolfgang
5
Große Holtforth, Dominik
5
Hudetz, Kai
5
Li, Guo
5
Nan, Guofang
5
Emrich, Oliver
4
Frasquet Deltoro, Marta
4
Gallino, Santiago
4
Harris, Patricia
4
Houde, Jean-François
4
Konuş, Umut
4
Kuruzovich, Jason
4
Li, Minqiang
4
Newberry, Peter
4
Pauwels, Koen
4
Schögel, Marcus
4
Seim, Katja
4
Sethi, Suresh
4
Steinmann, Sascha
4
Zielke, Stephan
4
Acquila-Natale, Emiliano
3
Agarwal, Ritu
3
Anderson, Eric T.
3
Baal, Sebastian van
3
Breugelmans, Els
3
Campo, Katia
3
Chen, Ying-Ju
3
Dall'Olmo Riley, Francesca
3
Ghose, Sanjoy
3
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Journal of retailing
3
Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
MIS quarterly
1
MSI reports : working paper series
1
Progress in IS
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
10
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1
Omnichannel business
Lehrer, Christiane
;
Trenz, Manuel
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 687-699
Persistent link: https://www.econbiz.de/10013399642
Saved in:
2
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
3
Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Trenz, Manuel
;
Veit, Daniel J.
;
Tan, Chee-Wee
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1207-1258
Persistent link: https://www.econbiz.de/10012403949
Saved in:
4
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
5
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
6
Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels
Trenz, Manuel
-
2015
This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...
Persistent link: https://www.econbiz.de/10012402054
Saved in:
7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
8
Multichannel commerce : a consumer perspective on the integration of physical and electronic channels
Trenz, Manuel
-
2014
Persistent link: https://www.econbiz.de/10010477773
Saved in:
9
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
10
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
Saved in:
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