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subject:"Estimation"
subject:"Japan"
~isPartOf:"Journal of media business studies"
~subject:"Netherlands"
~subject:"Spanien"
~subject:"Vergleich"
~type_genre:"Fallstudie"
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Journal of media business studies
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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