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subject:"Evaluation"
~person:"Rather, Raouf Ahmad"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Evaluation
Konsumentenverhalten
Relationship marketing
Beziehungsmarketing
8
Dienstleistungsqualität
8
Service quality
8
Consumer behaviour
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand management
3
Confidence
3
Customer integration
3
Kundenintegration
3
Markenführung
3
Vertrauen
3
Brand image
2
Markenimage
2
customer engagement
2
customer experience
2
Age
1
Age group
1
Altersgruppe
1
Bank
1
Banking
1
Behavioral intention
1
Beschwerdemanagement
1
Betriebliche Wertschöpfung
1
Brand
1
Brand credibility
1
Brand relationship quality
1
Brand reputation
1
Commitment
1
Complaint handling
1
Complaint management
1
Consumer behavior
1
Consumer brand experience
1
Credibility
1
Customer behavioral intention of loyalty
1
Customer brand engagement
1
Customer engagement
1
Customer experience
1
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Rather, Raouf Ahmad
Han, Heesup
37
Mattila, Anna S.
30
Prentice, Catherine
25
McColl-Kennedy, Janet R.
21
Usman, Osly
21
Bruhn, Manfred
20
Prybutok, Victor R.
16
Jang, Soocheong
15
Klaus, Philipp
15
Balaji, M. S.
14
Gong, Taeshik
14
Gustafsson, Anders
14
Line, Nathaniel D.
14
Hyun, Sunghyup Sean
13
Patterson, Paul G.
13
Edvardsson, Bo
12
Gil Saura, Irene
12
Sharma, Piyush
12
Sreejesh, S.
12
Bilgihan, Anil
11
Gursoy, Dogan
11
Hanks, Lydia
11
Hollebeek, Linda D.
11
Propper, Carol
11
Qu, Hailin
11
Quach, Sara
11
Wong, IpKin Anthony
11
Miao, Li
10
Park, Jungkun
10
Voorhees, Clay M.
10
Amin, Muslim
9
Harun, Ahasan
9
Hsu, Cathy H. C.
9
Marimon, Frederic
9
Schumann, Jan Hendrik
9
Su, LuJun
9
Van Vaerenbergh, Yves
9
Xu, Xun
9
Ali, Faizan
8
Carlson, Jamie
8
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International journal of hospitality management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
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ECONIS (ZBW)
8
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
3
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
4
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
5
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
6
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
7
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
8
Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
Saved in:
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