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subject:"Führungsstil"
~accessRights:"restricted"
~subject:"Personalführung"
~subject:"internal branding"
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Personalführung
internal branding
Internal branding
72
Brand management
64
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64
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31
Brand image
30
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30
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The journal of brand management : an international journal
2
Antecedents and outcomes of employee-based brand equity
1
Asia-Pacific journal of business administration
1
Global business review
1
International Journal of Financial Services Management
1
International journal of Indian culture and business management
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Organization : the critical journal of organization, theory and society
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
18
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
3
Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
Saved in:
4
Mind anchors and heart grips : the role of HRM and LMX in internal branding
Dahle, Dag Yngve
;
Urstad, Sivert Skålvoll
- In:
International journal of human resource management
33
(
2022
)
18
,
pp. 3736-3764
Persistent link: https://www.econbiz.de/10013419001
Saved in:
5
Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees' corporate brand pride
Abed, Fabian
;
Böttgen, Marion
- In:
Journal of business strategies
39
(
2022
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013455565
Saved in:
6
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
Saved in:
7
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
8
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
9
Effects of internal branding and brand-oriented leadership on work-related outcomes
Ayrom, Shabnam
;
Tumer, Mustafa
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1097-1117
Persistent link: https://www.econbiz.de/10012695315
Saved in:
10
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
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