//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Führungsstil"
~isPartOf:"Journal of business strategies"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Führungsstil
Markenartikel
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
internal branding
3
Brand
2
Affective-Events-Theory
1
Arbeitsverhalten
1
Brand architecture
1
Internal branding
1
International marketing
1
Internationales Marketing
1
Interne Markenführung
1
KMU
1
Markenarchitektur
1
Marketing management
1
Marketingmanagement
1
Meta-Analyse
1
Meta-analysis
1
Negative brand publicity
1
SME
1
Work behaviour
1
brand citizenship behavior
1
brand experience
1
brand identity
1
brand orientation
1
brand performance
1
brand supporting behavior
1
brand understanding
1
corporate brand pride
1
employee brand commitment
1
internal brand management
1
mediation
1
moderation
1
small firms
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Abed, Fabian
1
Afshardoost, Mona
1
Bowden, Jana
1
Böttgen, Marion
1
Eshaghi, Mohammad Sadegh
1
Published in...
All
Journal of business strategies
Journal of strategic marketing
The journal of brand management : an international journal
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Journal of business research : JBR
2
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Corporate reputation review
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of human resource management
1
Journal of business strategies : JBS
1
Journal of marketing for higher education
1
Marketing : ZFP ; journal of research and management
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Public management review
1
Review of economics and development studies
1
Services marketing quarterly
1
The journal of product & brand management
1
The service industries journal
1
The world economy : the leading journal on international economic relations
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : the surrey quarterly review
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees' corporate brand pride
Abed, Fabian
;
Böttgen, Marion
- In:
Journal of business strategies
39
(
2022
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013455565
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->