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subject:"Führungsstil"
~person:"Afshardoost, Mona"
~person:"Du Preez, Rose"
~subject:"Markenführung"
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
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2
Internal branding experiences in the financial services sector in South Africa
Du Preez, Rose
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011703025
Saved in:
3
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
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