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subject:"Führungsstil"
~person:"Baumgarth, Carsten"
~person:"Hirvonen, Saku"
~person:"Leijerholt, Ulrika"
~subject:"Markenführung"
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Führungsstil
Markenführung
Brand image
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Brand management
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5
International marketing
4
Internationales Marketing
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internal branding
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Brand
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Interne Markenführung
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Brand ambassador
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Consumer behaviour
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Marketingmanagement
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brand performance
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Brand architecture
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Baumgarth, Carsten
Hirvonen, Saku
Leijerholt, Ulrika
Abratt, Russell
3
Biedenbach, Galina
3
Burmann, Christoph
3
Chapleo, Chris
3
Schmidt, Holger J.
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Tomczak, Torsten
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Khanyapuss Punjaisri
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Ko, Wai Wai
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Liu, Gordon
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Melewar, T. C.
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The journal of brand management : an international journal
2
Corporate reputation review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Public management review
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ECONIS (ZBW)
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1
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
Saved in:
3
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
4
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
5
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
6
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
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