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subject:"Führungsstil"
~person:"Leijerholt, Ulrika"
~subject:"Personalführung"
~subject:"internal branding"
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Personalführung
internal branding
Brand image
2
Brand management
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Public sector
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Öffentlicher Sektor
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Brand
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Brand commitment
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Internal branding
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Internal communication
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Interne Markenführung
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Markenartikel
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Mitarbeiterbindung
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Public sector branding
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Unternehmenskultur
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brand identification
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brand pride
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employee brand commitment
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identity and values
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political leadership
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Leijerholt, Ulrika
Tomczak, Torsten
10
Wentzel, Daniel
5
Henkel, Sven
4
Kernstock, Joachim
4
Ahmad, Ayyaz
2
Ashfaq, Rafiya
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Brexendorf, Tim Oliver
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Fiaz, Muhammad
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Hirvonen, Saku
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Ikram, Amir
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Javidani, Masoud
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Jenewein, Wolfgang
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Laukkanen, Tommi
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Mahmood, Asif
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Aulōnitēs, Geōrgios I.
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Bernhard, Florian
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Public management review
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ECONIS (ZBW)
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
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