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subject:"Fernsehen"
~isPartOf:"International journal of advertising : the review of marketing communications"
~language:"eng"
~subject:"Advertising effects"
~subject:"Broadcasting policy"
~subject:"Werbepsychologie"
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Fernsehen
Advertising effects
Broadcasting policy
Werbepsychologie
Commercial audience retention
1
Fernsehprogramm
1
Fernsehwerbung
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Hörfunkwerbung
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Measurement
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Media usage
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Regression analysis
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Shi, Yang
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Tso, Kwok Fai Geoffrey
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International journal of advertising : the review of marketing communications
Journal of advertising research
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing research : JMR
3
The journal of media economics
3
Faculty & research / Insead : working paper series
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Information economics and policy : IEP
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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Journal of the Academy of Marketing Science
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Report
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The journal of consumer marketing
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APSA 2009 Toronto Meeting Paper
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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International journal of production research
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Journal of academic research in economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of global marketing
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Journal of marketing communications
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Journal of media business studies
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Journal of nonprofit & public sector marketing
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Journal of promotion management : JPM
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Manufacturing & service operations management : M & SOM
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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