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subject:"Fernsehen"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~language:"eng"
~subject:"Advertising"
~subject:"Broadcasting policy"
~subject:"Radio advertising"
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Fernsehen
Advertising
Broadcasting policy
Radio advertising
Hörfunkwerbung
2
Theorie
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Theory
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Werbesendung
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Direktmarketing
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Aalst, Marcel van
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Antonides, Gerrit
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Hoekstra, Janita Cornelia
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Ramadhin, Sharmila H.
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
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CESifo working papers
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Economics letters
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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Journal of economics & management strategy : JEMS
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Journal of marketing
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The journal of consumer marketing
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Business history review
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Information economics and policy : IEP
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International journal of sport finance
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Report
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Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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APSA 2009 Toronto Meeting Paper
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BGPE discussion paper : Bavarian graduate program in economics
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Business research quarterly : BRQ
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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CSIO working papers
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College of Business working papers
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Contemporary economic policy : a journal of Western Economic Association International
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Cutting edge international research
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Department of Economics, University Ca' Foscari of Venice Research Paper
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Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / Governance and the Efficiency of Economic Systems
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Document / Commission of the European Communities
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ECONtribute discussion paper
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EIU special report
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ECONIS (ZBW)
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The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
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2
Effects of emotional expression on the recall and evaluation of television commercials
Antonides, Gerrit
;
Ramadhin, Sharmila H.
-
1995
Persistent link: https://www.econbiz.de/10000924026
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