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subject:"Fernsehen"
~language:"eng"
~source:"usbk"
~subject:"Advertising"
~subject:"Broadcasting policy"
~subject:"Radio advertising"
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Fernsehen
Advertising
Broadcasting policy
Radio advertising
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Bajpai, Shailaja
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Dickason, Renée
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Hunt, James B.
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Kanner, Bernice
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Rivera, Victor Jose
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
191
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The psychology of entertainment media : blurring the lines between entertainment and persuasion
Shrum, L. J.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004735215
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2
British television advertising : cultural identity and communication
Dickason, Renée
-
2000
Persistent link: https://www.econbiz.de/10004692829
Saved in:
3
The 100 best TV commercials ... and why they worked
Kanner, Bernice
-
1999
Persistent link: https://www.econbiz.de/10004057337
Saved in:
4
Persuasion schemas : attributes and effects on advertising effectiveness, coping and involvement
Rivera, Victor Jose
-
1997
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004037238
Saved in:
5
The impact of television advertising on children
Unnikrishnan, Namita
;
Bajpai, Shailaja
-
1996
Persistent link: https://www.econbiz.de/10004300958
Saved in:
6
The influence of vicarious experiential perception of emotion on responses to television commercials
Hunt, James B.
-
1986
Persistent link: https://www.econbiz.de/10004731970
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