//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Fernsehen"
~language:"eng"
~subject:"Broadcasting policy"
~subject:"Promotional materials"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefunk"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Broadcasting policy
Promotional materials
Hörfunkwerbung
5
Radio advertising
5
Advertising
2
USA
2
United States
2
Werbung
2
Brasilien
1
Brazil
1
Broadcast
1
Market structure
1
Marktstruktur
1
Media industries
1
Mediensektor
1
National Association of Broadcasters
1
Rundfunk
1
Rundfunkpolitik
1
Theorie
1
Theory
1
Werbemittel
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Article in journal
20
Aufsatz in Zeitschrift
20
Graue Literatur
6
Non-commercial literature
6
Amtsdruckschrift
4
Arbeitspapier
4
Government document
4
Working Paper
4
Dissertation u.a. Prüfungsschriften
2
Hochschulschrift
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Collection of articles of several authors
1
Conference proceedings
1
Forschungsbericht
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
German
12
Author
All
Balasubramanian, Siva Kumar
1
Hull, Brooks Brittenham
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
Saved in:
2
American commercial television : competition, collusion, regulation
Hull, Brooks Brittenham
-
1982
Persistent link: https://www.econbiz.de/10000779205
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->